Boardriders has named Nicolas Foulet as its EMEA president. Foulet has spent 20 years at Boardriders, which owns Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, and Von Zipper.
He has been global chief information officer at Boardriders since March 2015 and was previously global director of e-commerce and digital marketing between 2015 and 2016. He has also been held various roles at Quiksilver, including as marketing director and managing director for Europe for its technical division, which included eyewear, watches, surf, and mountain equipment.
Foulet replaces Greg Healy, who was president for the EMEA and APAC regions. Healy will continue as APAC president.
Foulet said: “I am delighted to be taking over as head of the EMEA region at a key moment in Boardriders’ history. Over the past few years, the group has built up a unique strength in the action sports and outdoor market by bringing together iconic brands without compromising their authenticity. Our mission today is to bring the full potential of our brands to life in the European market in a dynamic environment in which our boardsports and outdoor activities are highly popular. Our objective is also to accelerate the evolution of our model in the light of current transitions: digital, operational and environmental.”
Foulet’s appointment follows the recent hire of Arne Arens, who formerly led The North Face, as Boardriders’ chief executive in March 2021.
Photo courtesy Boardriders, Nicolas Foulet
