In a bid to expand brand awareness, Boa Technology introduced a new corporate branding and visual identity. The updated branding will debut across a newly launched consumer-focused website, and will be featured in consumer and trade advertising beginning next month.
In a statement, the company, founded in 2001, said the rebranding reflects “expanded growth, refined innovations, and continued partnerships.”
The entirely new website, TheBoaSystem.com, will focus on educating consumers about Boa, including the varying configurations across products and categories with Boa brand partners, as well as provide a platform to communicate new innovations, company news, and events. Additionally, as the company continues to stand behind The Boa Guarantee, customers can easily request replacement parts directly from the website.
With the new brand identity also comes an increased involvement in product design and development, as Boa works side-by-side with its brand partners to develop unique fit solutions and achieve the ideal design through customized dial, lace, and guide configurations.
