Underwear brand BN3TH has hired Zach Boon as marketing director. His past roles include VP of Brand and Talent, The Inertia; director, Digital Media and Brand Partnerships, Surfline Wavetrak; VP, global marketing, Electric California; and global brand sirector, Sportswear Category, Nike.
Adam Chuntz, former Director Integrated Marketing, BN3TH, said, “I’m thrilled to welcome Zach to the BN3TH family. Zach’s previous experience will bring a surge of new ideas and strategies at a time when the brand is already exploding with momentum and gaining market share. His marketing background is layered with a strong history in the core passions that inspire BN3TH to create innovative products for the masses while staying true to its roots in skate, snow, surf and mountain bike. I wish Zach and the rest of the team all the best and can’t wait to watch the brand crush it.”
Boon will oversee the marketing department for in-store and online, developing strategies to reach new customers and continuing to build a community of brand advocates.
Boon said “I first discovered BN3TH when my wife bought me a pair for Valentine’s Day. I immediately noticed how much more comfortable they were than anything else I had. I immediately replaced everything in my drawer with BN3TH. As a recent brand loyalist and career marketer my goal is simple—to continue making BN3TH be known as the World’s best underwear brand.”
Darren Hawrish, CEO, BN3TH added, “We will miss Adam, who has been a pillar in setting the foundation of this brand and its incredible success story to date. However, we are thrilled to have such an amazing industry expert in Zach, coming on board to lead our marketing endeavors. It’s going to be exciting watching him build on and enhancing our growth strategy through amplifying our brand voice into the future.”
Photo courtesy BN3TH