BMC USA announced it has hired Joan Hanscom as marketing manager.

Hanscom, an industry veteran, joins the Swiss-cycling brand after serving as executive director of the Valley Preferred Cycling Center. Before that, served as vice president, Event Services, USA Cycling, and as a marketing manager for ABUS Mobile Security in Chicago.

Managing Director, BMC USA, David Votava, said, “Joan joins the team at a very exciting time for our company. With the launch of our SCOR mountain bike brand, our incredible URS gravel bikes and the full catalog of BMC bikes to celebrate, we are excited to bring Joan on to focus on telling our brand story and growing the BMC family of riders.”