Blundstone, a Tasmania, Australia-based boot brand, sponsored the 2016 Hamptons International Film Festival (HIFF). Held over Columbus Day Weekend in East Hampton, NY from October 6-10, the festival will celebrate its 24th anniversary.
As sponsor, Blundstone will present Saturday’s Centerpiece Film, Manchester by the Sea, held at Guild Hall in East Hampton. Attendees of the screening will be able to shop for Blundstone boots at East Hampton retailer Imrie and Sag Harbor retailer Sylvester & Co.
Over the weekend, Blundstone will host a VIP boot fitting and gifting for actors, directors and jurors at the Blundstone airstream, positioned at The Maidstone, which acts as a hub for festival talent and VIP attendees. The airstream will offer drinks by Montauk Brewing Company.
The company will offer promotions and host a coffee bar for festival goers at partner retailers Sylvester & Co in Sag Harbor and Imrie in East Hampton.
“Blundstone has had a long-standing association with the film industry and is proud to continue our support of upcoming talent and filmmakers at this year’s festival,” said Rachel Lash, Blundstone’s international sales manager. “The Hamptons International Film Festival has been a great partner and we’re thrilled to once again support them and filmmakers everywhere.”
Blundstone will partner with an influencer for a Walk a Mile in Our Boots at The Hamptons International Film Festival social media campaign. The influencer will conduct takeovers of Blundstone’s social channels. The company’s HIFF sponsorship precedes the brand’s launch of its #HowIRoam campaign, scheduled for October 10.
