Bluestar Alliance, the New York-based owner of Hurley, Bebe and Tahari, hired Anthony Lucia as global president of the Scotch & Soda USA and Global Business Operations.
Bluestar Alliance acquired the Dutch fashion brand from bankruptcy proceedings in late March.
Lucia brings over 25 years of expertise running both U.S. and global fashion brands, including Hugo Boss, G-Star and Escada.
Under Lucia’s leadership, Scotch & Soda’s strategy is to continue its premium retail distribution, which includes operating retail stores and its e-commerce platform.
In his new role with Scotch & Soda, Lucia will streamline and ensure a smooth transition across the retail footprint and global brand operations.
“We are excited to welcome a veteran fashion executive to take the helm of the Scotch & Soda business,” said Bluestar Alliance Chief Operating Officer Ralph Gindi. “Scotch & Soda is known across the globe for its ties to Amsterdam and fine craftsmanship of trendsetting products, and we want to introduce the brand to new consumers, especially here in the U.S.”
“I am proud to join the Bluestar Alliance executive team, and look forward to working on one of the most recognized brands in contemporary fashion,” said Lucia.
Photo courtesy Scotch & Soda
