Blizzard-Tecnica hired Sarah Lauridsen as North American marketing manager, working out of the company’s West Lebanon office, overseeing U.S. and Canadian marketing operations, reporting to Business Unit Director Topher Plimpton.

Lauridsen brings 16 years of marketing and product management experience with Marker, Dalbello, and Völkl, most recently as Promotions director. Skiing has always been a passion for the New Hampshire native, from her Division I collegiate racing career through her years of working in the ski industry.

“I am so happy to welcome Sarah to the Blizzard-Tecnica team,” said Plimpton. “In the short term, her experience and knowledge will allow her to hit the ground running during this critical time of the year. But what I’m most excited about is what her perspective and energy will bring to the brands and team for years to come. With the restructure of the marketing team finalized, I am confident we have the right people in the right roles to assure future success for Blizzard-Tecnica.”

“I am thrilled to join the Blizzard-Tecnica team and look forward to contributing my expertise to continue the growth of these respected brands,” said Lauridsen. “I welcome the opportunity to work with premier heritage products and am also excited to share my passion for skiing with my energetic co-workers, valued retailers, and enthusiastic customer base.”

Photo courtesy Blizzard-Tecnica