Blink Fitness said that an upgrade to its app will allow members to take full advantage of their benefits at any time with added utilities like the ability to book a training session.
The newest version of the app will continue to curate a personalized feed, pulling from 1200+ pieces of content, including healthy recipes and guided meditations. Members can work out anytime, anywhere by streaming workouts from dozens of popular partners, such as Aaptiv and Daily Burn.
The chain is also launching its fall campaign that celebrates body positivity and diversity while rejecting the one-size-fits-all gym landscape. This mentality inspired the strategy behind the fall campaign, which features real Blink members, affectionately dubbed #MembersNotModels. See the fall campaign video here.
“Blink continues to redefine what it means to be a gym,” said CEO Todd Magazine. “We listened to our members and innovated in order to provide an app with a wide range of content, including workouts for all fitness IQs. We want to extend member benefits beyond gym walls.”
This September Blink celebrated Self-Improvement Month, where each week members were encouraged to take time to focus on themselves and find small ways to exercise better, eat better, and exhale better. Blink maintains personal connections by reposting, interacting with, and retelling member stories on social channels and continues to work to improve its members’ lives through technology and inclusivity.
