Blenders Eyewear, part of Safilo Group, said that following the go-live of its e-commerce platform in Canada and Australia in the first quarter of 2021, it will enter the United Kingdom and Ireland, targeting Europe’s largest e-commerce audiences.

Blenders Eyewear, based in San Diego, CA, focuses on the California active lifestyle.

“Blenders Eyewear represents a big part of our commitment to a 360-degree digital transformation, which consists of three fundamental components: the launch of the latest technologies in B2B and CRM fields, the strengthening of our digital and social marketing capabilities and the DTC channel,” said Angelo Trocchia, Safilo Group CEO. “Since its acquisition, Blenders has been a key pillar accelerating the growth of the DTC channel. The expansion into new markets is in line with our initial strategy and the speed at which we are doing it is exceeding our initial expectations. We are confident it will allow us to see the brand’s strong business development at a global level.”

“It’s time for us to formally introduce our brand to the European market,” said CEO and founder of Blenders Eyewear Chase Fisher. “The consumer is fashion-forward, which is an ideal match for our bold, high-quality looks which guarantee an instant cool factor. Our digitally native business model allows us to introduce our brand fast to new markets, and we are on a mission to build a thriving global community that inspires people to live life in forward motion.”

Photo courtesy Blenders Eyewear