Blenders Eyewear, part of Safilo Group, has appointed Jack Gray as chief executive officer. Gray brings nearly two decades of building and scaling global brands, including at Adidas, “where he led strategic basketball and lifestyle initiatives and launched market-defining collaborations with top athletes and cultural icons.”
As a founding executive at Ladder, his efforts “redefined the intersection of wellness, credibility and consumer appeal.” In his most recent role, Gray led growth initiatives at the Black Crows and Parks Project, focusing on brand purpose and community impact.
Founded in 2012 by Chase Fisher in San Diego, CA, Blenders manufactures a wide range of men’s and women’s sunglasses and snow goggles.
“I’m thrilled to join Blenders during such a transformative moment for the brand,” said Gray. “The brand’s vibrant energy, disruptive approach and passionate community set it apart in the eyewear industry. I look forward to building upon Chase’s bold vision and the movement he’s created to elevate the brand to new heights.”
As Gray enters the chief executive officer role, Fisher will transition to the company’s “brand evangelist,” the company wrote in a media release. He will continue to drive his vision for the brand and its community impact and expand its presence in sports and the retail landscape.
“From starting Blenders out of my backpack in San Diego to building something that now touches lives around the world, this has been the most meaningful wave of my life,” said Fisher. “In my new role, I’m diving deeper into the brand—driving partnerships, product innovation, shaping our brand experience, and championing what makes Blenders unique. I’m proud to have Jack take the helm. His energy and expertise will help us expand with intention while I stay locked in on what makes us magnetic.”
Image courtesy Blenders, Jack Gray
