Toronto-based Blacktusk Outdoors has acquired the Lucky Strike fishing lure brand. Terms were not disclosed.
Founded in 1929 and based in Ontario, Lucky Strike Bait Works offers a variety of hard baits, soft plastics, nets, clothing, spinners, spoons, rigs, and harnesses, as well as fishing gags, gaff hooks, split rings, hats, shirts, socks, and decals.
“This isn’t just a brand acquisition, it’s a legacy we’re choosing to protect and evolve,” said Jesse Bleeman, CEO of Blacktusk Outdoors. “Lucky Strike has been in the tackle boxes of serious anglers for nearly a century. We’re excited to bring fresh energy and forward-thinking design to a company that has stood the test of time.”
The acquisition of Lucky Strike Bait Works further strengthens Blacktusk Outdoors’ growing roster of fishing brands, which includes Lunkerhunt, renowned for its innovative lure designs and soft plastics, and Walleye County, offering curated bait assortments tailored to specialized anglers.
Blacktusk Outdoors stated that the acquisition will enable Lucky Strike to retain its identity and manufacturing roots while benefiting from Blacktusk’s expanding distribution network, digital capabilities, and product development resources. Plans are underway to reinvest in Lucky Strike’s product design, expand into new categories and increase its reach across North American and international markets.
“Joining Blacktusk Outdoors opens the door to everything we’ve been working toward,” said Dustin Rhodes, President of Lucky Strike Bait Works. “We’re still the same company that believes in hard work and honest gear, but now we’ve got the tools to reach more anglers than ever.”
As part of the acquisition, Lucky Strike’s operations will continue uninterrupted, with its team and factory remaining in Ontario.
Image courtesy Lucky Strike Bait Works
