Clarus Corporation, the parent company of the Black Diamond, Rhino-Rack, Maxtrax, and Tred Outdoors brands, announced three strategic hires for its Adventure segment to accelerate growth in the U.S. and international markets and strengthen its global OEM initiatives.
The company has appointed Tripp Wyckoff as general manager of the Americas, David Cook as global head of OEM, and Daniel Bruntsch as head of EMEA sales.
The Adventure segment is home to Rhino-Rack, Maxtrax, and Tred Outdoors brands.
“We are excited to add these three seasoned sales and operations leaders to the Adventure team, which represents critical progress building on the foundation of our previously defined growth strategy as we invest to scale,” commented Mathew Hayward, global president of Adventure. “Importantly, two of the hires, Tripp and Daniel, enhance our go-to-market capabilities in our largest addressable regions. Tripp provides a wealth of industry knowledge, operating discipline and expertise in taking brands of our size to the next level in the U.S. market. Daniel brings a strong programmatic sales background, and we look forward to leveraging his experience implementing effective regional selling structures as we seek to expand the penetration of our premium brands in the market. While our Rhino-Rack brand currently holds key relationships with global OEM partners in the Australian market, we are only scratching the surface of our global growth opportunities. David brings invaluable OEM process, product and sales expertise to our organization that will strengthen relationships around the world with existing and new customers alike.”
Tripp Wyckoff is responsible for managing and growing each Adventure brand in the Americas, including the U.S., Canada and Latin America. Wyckoff has over 20 years of operating experience in senior leadership roles and, most recently, was the president of Vertical Supply Group (VSG), a branded arborist equipment provider and distributor. He led VSG for over nine years, building its direct-to-consumer platform while reportedly growing earnings by 5x, integrating 11 acquisitions and stewarding the business through two private equity transactions. Before VSG, he spent eight years at Thule as VP of sales, marketing, and service. There, he reportedly grew the brand significantly in the U.S. and was said to be primarily responsible for bringing global initiatives to market, building one-on-one customer relationships, and integrating key acquisitions. While at Thule, Wyckoff reportedly guided multi-channel, go-to-market strategy development and execution and co-developed and implemented a value-added sales training program for the global sales team.
Cook will lead global OEM initiatives based in the U.S, focused on bringing the company’s product offerings to global customers in a larger format, complementing Adventure’s current OEM relationships in its home market of Australia. Cook joined Adventure from Vehilux, where he was the director of aftermarket sales and was responsible for designing product solutions for the direct-to-consumer channel with custom fitment across OEM brands. Before that, Cook was the OEM sales director at MKI Enterprises and Lund International.
Bruntsch will lead the newly framed EMEA region, building on Adventure’s current accounts in Europe while focusing on initiatives that expand customer relationships across the broader region, including the Middle East and Africa. Bruntsch comes to the company from Bromic Group, where he spent over eight years working in various sales and business development roles, most recently as the global business development manager and global head of marine for Bromic Heading Products.
Image courtesy Rhino-Rack
