Rhino-Rack, a brand housed in Clarus Corporation’s Adventure segment, has acquired certain assets of RockyMounts, a Colorado-based brand specializing in bike transport products.

Clarus Corporation is the parent company of Black Diamond, which dominates the company’s Outdoor segment. The RockyMounts deal is the first acquisition in the Adventure segment since Clarus acquired Tred Outdoors in October 2023.

“For over 30 years, RockyMounts has designed innovative roof and hitch rack solutions, attracting a dedicated following of customers thanks to the products’ distinct style and exceptional durability. Founded by Bobby Noyes in Boulder, CO, in 1993, RockyMounts is known for making well-designed and dependable premium bicycle racks and other accessories compatible with vehicles of all sizes, including SUVs, vans, and trucks … found in local and national retailers across North America,” the company said in a media release.

“This acquisition underscores our continued focus on investing proactively to strengthen our Adventure portfolio,” said Warren Kanders, executive chairman of Clarus Corporation. “We previously stated that we would be seeking complementary product add-ons, and we could not be more pleased to have completed the transaction with the RockyMounts team.

“In line with our established strategic roadmap, we’ve identified bicycle racks as a critical product category, and RockyMounts will enable us to seek to expand our addressable market to reach the broader bike rack and hitch-based products market. Importantly, we believe that adding RockyMounts will add immediate scale and help accelerate our brand penetration in the U.S., as well as provide an entry point to serve a new product category in Rhino-Rack’s home market of Australia,” continued Kanders.

Mathew Hayward, managing director of Clarus Adventure, offered, “With an enthusiast consumer base and innovative product offering, RockyMounts is an ideal acquisition for Rhino-Rack, and we are excited to add them to our family of brands. As we integrate the business into our facility in Colorado, we look forward to continuing to collaborate with founder Bobby Noyes, a bike rack pioneer, who will stay on as a critical member of the innovation team moving forward.”

The transaction terms were not disclosed. Cash-on-hand funded the deal.

Image courtesy RockyMounts