Black Diamond Equipment promoted Kolin Powick to vice president of product and Bill Ayers to vice president of finance. Over the last year, Oliver Holzmann and Tony Rivera joined Black Diamond in the roles of vice-president of global marketing and business unit director for apparel, respectively.
Clarus Corp. President John Walbrecht said, “These moves, the promotions of Kolin and Bill as well as bringing Oli and Tony on board, represent our ongoing investment efforts in the people necessary to support our global growth moving forward.”
With a background in mechanical engineering, Powick’s career at Black Diamond started as director of quality in 2002. With over 30 years of experience as an all-around climber, Powick moved into the role of category director for climbing in 2014. Powick will remain involved with the brand’s efforts to educate climbers on current product technology and climbing best practices.
Ayers, currently serving in his second tenure as a BD employee, has over twenty years of experience in finance. Ayers also brings a wealth of climbing knowledge to the company with a strong climbing resume on rock and ice and alpine disciplines.
After working at Red Bull from 1999-2019, Holzmann joined the brand as vice president of global marketing. At Red Bull, he led a team of 75 across its sports, athletes, events, advertising, brand, retail marketing, culture, music, artists, consumer collecting, collegiate, digital marketing, and communications categories. Prior to his time at Red Bull, Holzmann was a professional snowboarder and big mountain rider.
Rivera joined Black Diamond as an omnichannel manager with over 12 years of experience buying, merchandising, team building, and managing sustainable revenue-generating experiences. His experience includes former roles as the global merchandise manager at Burton, business unit manager and director of operations & strategy at Outerknown and most recently at Arc’Teryx as its senior manager of merchandising.
Walbrecht added, “Each of these individuals brings significant experience to our innovate and accelerate strategy that will help define the future of the BD brand.”
Photo courtesy Black Diamond
