BKK Hooks has tapped Daiwa veteran Casey Yoern as director of marketing. The company said that Yoern previously served as the marketing specialist/photographer at Daiwa Corp., where he spearheaded digital marketing campaigns, managed product launches, and oversaw catalog creation for over 2,000 SKUs.
Yoern’s leadership in social media strategy reportedly “helped grow the brand’s audience to over 500K followers, and his hands-on approach to content production ensured a strong, cohesive brand identity.”
“With over a decade of experience in marketing, social media management, and photography/videography, Casey brings a wealth of expertise that will be instrumental in driving our brand forward,” said Mike Sullivan, president of sales and marketing at BKK Hooks.
Beyond his work at Daiwa, Casey reportedly has 15-plus years of social media management experience and over eight years of freelance photography and videography work, collaborating with brands across multiple industries.
“We are confident that Casey’s passion, creativity and strategic mindset will help elevate BKK Tackle Innovation USA to new heights,” added Sullivan.
BKK Hooks, established in 1856, employs over 800 people between factories and offices in the U.S., Japan and Shanghai.
Images courtesy BKK Hooks/Facebook
