Bite Footwear has hired two new sales representatives to expand the company’s sales in the Midwestern region. Rick Harnisch and Steve Humphreys are the latest additions to Bite’s team.

Both of the new reps bring a wealth of experience to Bite’s line of golf footwear, which offers consumers a “total foot solution.” Harnisch has a strong background in apparel and sporting goods sales; Humphreys has been in the golf business for more than 25 years. The reps will sell both Bite’s anatomically correct golf footwear and Superfeet, as Bite is now the exclusive distributor of the footbeds to the U.S. golf industry.

“We selected these reps because they have solid relationships with retailers in their respective regions and are well respected. Both have a genuine understanding of, and enthusiasm for, Bite’s golf line,” said Bite’s Director of Golf Tom Gocke. Harnisch will cover Michigan and northern Indiana. Humphreys will develop Bite’s sales in Kansas and Missouri.

“Both of these territories are strong golf regions. With Harnisch and Humphries on board, we will be able to increase our sales, add new retailers and expand our relationships with existing retailers,” Gocke added.