Birkenstock Americas announced that it has opened its second company-owned retail store in the United States. Located in Venice Beach, CA on Abbot Kinney Boulevard, Birkenstock joins the Venice community on its famous mile-long strip known for eclectic retail boutiques, restaurants and galleries.
The Venice Beach store comes after the successful opening of the brand’s first U.S. company-owned retail store in New York City in October 2018.
The Venice Beach location gives the German heritage health-and-wellness brand a new home to serve its passionate and growing customer base in the Los Angeles area. In addition to the iconic sandal styles, the retail space carries a growing range of products for women, men and kids including shoes, boots, socks, bags, belts and the new Birkenstock Natural Skin Care line. Birkenstock Venice will also offer a curated selection of limited-edition designer collaboration styles.
Located at 1208 Abbot Kinney Boulevard, Birkenstock Venice blends an indoor/outdoor feel evoking a contemporary beach bungalow with courtyard. The store design embodies the rich history of the brand and incorporates core materials including cork and leather to create a light, bright and naturally comfortable space.
“Doing retail as a brand today means entertaining people,” says Oliver Reichert, CEO of Birkenstock. “Abbot Kinney Boulevard in Venice Beach, California, is for sure the perfect neighborhood to celebrate our global lifestyle brand. It is a vibrant place that not only gives home to an incredibly large collection of global lifestyle brands and trend setting retailers but also celebrates life and showcases a new generation of urban artists. Being here will keep our brand vivid and will also create visibility for all the innovations in our collection towards a group of enlightened, highly influential consumers.”
The opening of the Venice Beach store marks the 50th Birkenstock owned-store globally.
