Birdwell Beach Britches, the U.S.-based beach brand, announced the appointment of industry veteran Lance Eddy as executive vice president of sales to strengthen its wholesale channel.
Eddy has over 20 years of experience working with multichannel heritage lifestyle brands, most recently as sales director at RVCA.
“We’re excited to have Lance join our team to help shape Birdwell’s next chapter,” said Eric Crane, CEO at Birdwell. “His thoughtful, strategic approach to cultivating retail relationships and his deep understanding of the industry make him an exceptional addition to our leadership team. Lance’s insights and leadership will be integral as we continue to grow sustainably.”
Eddy spent nearly 20 years at Vans, rising through the ranks from sales rep to sales director, playing a significant role in the brand’s expansion. He also served as the national sales manager at Sole Technology for over five years.
“It is a true honor to work for America’s beach brand, renowned for its enduring quality and timeless style—handcrafting products in the USA since 1961. Birdwell embodies a legacy and a loyal customer base that simply can’t be replicated. Opportunities like this come once in a lifetime, and I’m both excited and proud to be part of this incredible journey.”
Birdwell has been a manufacturer of boardshorts since 1961 in Orange County, CA. The company also creates lifestyle goods for men and women, including other coastal-inspired apparel and beach accessories.
Images courtesy Birdwell
