Billabong International Ltd. hired Deanna Jackson as its new VP of women’s sales for the Billabong brand.
The company said Jackson brings over two decades of sales experience and account knowledge to
the newly created role. She was most recently SVP apparel sales, Quiksilver, Roxy and DC.
“Deanna is a highly accomplished
and respected sales executive with experience in all categories of
women’s apparel, swim and footwear,” said Shannan North, global president of brand Billabong.
“Deanna has extensive experience
and strong account relationships in the North American market having
been a leading industry sales executive for over a decade. She will be
responsible for leading the Women’s Sales team and driving our category
and sales strategy.”
“Brand Billabong saw double digit growth in
our key US wholesale channel in the last financial year. A healthy
portion of that growth was driven by Billabong Womens and we feel there
is huge opportunity to build on those gains,” said Shannan. “Across
Billabong Mens and Womens we’re also looking to implement a more unified
approach in the way we go to market across North America.”
To support the move to a more integrated North American business, Jason Shelton’s role of VP sales has expanded from US sales to North America total brand sales.
“This
is a really exciting time to be joining the Billabong team,” said Jackson. “There’s a real commitment not only to be in front of our
accounts but also to hear from them about what they’re seeing in the
market and what is working for them. I’m looking forward to being part
of Billabong Womens continued growth.”
