BikeExchange Limited announced the appointment of Rebecca Boxall as chief customer officer, a newly created position, finalizing the recruitment of its executive team following an IPO in February this year.
Founded in Melbourne in 2007, BikeExchange is an operator of a global online cycling marketplace. It hosts “over 1500 brands, more than 1650 retailers and more than 900,000 products worldwide with an annual audience of more than 28 million.”
Currently Vice-President for E-Commerce, Marketing and Customer Experience at Native Shoes in North America, Boxall will join BikeExchange in December to oversee its global capabilities across eCommerce, merchandising, marketing, and customer service.
BikeExchange’s Global CEO Mark Watkin said: “We now have our Executive Team in place to lead BikeExchange through its next phase of growth, which will be focused on our eCommerce-first strategy to attract more sellers, more stock items and generate more transactions.”
BikeExchange other recent senior appointments include Derek Colfer as regional head of North America, Sam Salter as chief sales and partnerships officer and Ryan McMillan as global head, Technology Operations.
Commenting on her appointment, Boxall said: “I am thrilled to be joining BikeExchange at an exciting time of growth, to drive e-commerce initiatives to fuel BikeExchange’s purpose to make it easy for customers to buy and sell all things bike.”
Boxall previously spent four years as the head of e-Commerce for Kikki.K and has held digital marketing roles at Target and Coles. She also has five years of digital agency experience advising across digital strategy and implementation for a broad range of clients.
