BikeCo has appointed Anthony Mikrut as its new U.S. sales manager and added five new sales agencies across key regions. The company said these “strategic appointments reflect BikeCo’s commitment to expanding its sales network and enhancing customer service across the United States.”

Mikrut reportedly brings a wealth of experience in sales management and a “deep passion for cycling” to his new role as sales manager at BikeCo. He is said to have “a proven track record of driving sales growth and fostering strong customer relationships and is well-equipped to lead BikeCo’s sales team.” The company noted that Mikrut’s “strategic vision and dedication to excellence align perfectly with BikeCo’s mission to provide premium products and unparalleled service to cyclists nationwide.”

“We are thrilled to welcome Anthony to the BikeCo family,” said Frank Zimmer, CEO of BikeCo. “His extensive experience and leadership skills make him the ideal candidate to lead our sales team and drive our business forward.”

In addition to Mikrut’s appointment as sales manager, BikeCo also introduced five new sales reps who will play pivotal roles in expanding the company’s presence and serving customers in key regions, including:

  • VMC Pro’s (Midwest), led by Jon Kluiter, brings a deep understanding of the cycling market in the Midwest and a strong network, strengthening BikeCo’s position in the region.
  • Bullish Endurance (South East), led by Lauren Webb, with extensive experience in the cycling industry, will drive sales growth and enhance brand visibility for BikeCo in the region.
  • Joel Anderson (Pacific Northwest), who has deep roots in the region’s cycling community, strong sales acumen, and the ability to build lasting relationships, will contribute to BikeCo’s growth.
  • Benjamin Harper (Mid-Atlantic), brings a fresh perspective and a wealth of sales experience to the region. His reported “passion for cycling and dedication to excellence will drive sales growth and customer satisfaction.”
  • James Marshall’s (Florida) in-depth knowledge of the region’s cycling market and his proven sales track record make him a valuable addition to BikeCo’s sales team and will further solidify BikeCo’s presence in Florida.

“We are delighted to welcome VMC Pro’s, Bullish Endurance, Joel Anderson, Benjamin Harper, and James Marshall to our sales team,” said Mikrut. “Their expertise and passion for cycling will be instrumental in driving our business forward and serving our customers across the country.”

Images courtesy BikeCo