Big City Mountaineers has launched a branded apparel line with the help of industry leaders Malden Mills, Mountain Hardwear, and Northern Mountain Supply. As of November, 800 pieces of customized BCM apparel, including co-branded Mountain Hardwear Ozone Zip-T-shirts and a Micro Dome fleece hat, are being sold nationally through Northern Mountain Supply’s retail and Internet presence.
Thanks to Malden Mills, Mountain Hardwear, and Northern Mountain Supply all donating their expertise and covering the majority of costs, this project will yield enough funds to underwrite over 75 at-risk teens participating in BCM’s outdoor recreational mentoring program during summer 2005.
“The level of cooperation and enthusiasm by Malden Mills, Mountain Hardwear, and Northern Mountain Supply has been exceptional in this project. From fabric selection, to apparel design, to packaging and sales, our partners in this custom apparel program have selflessly given of their time, talent, brand awareness, and ultimately money, to help BCM.” comments Mark Godley, Executive Director of BCM. “This project is a superb example of BCM’s strategy to create innovative and valuable marketing projects with our outdoor industry partners that help grow our mentoring program for at-risk teens. Everyone wins in programs such as this custom apparel project. Outdoor industry companies gain incredible goodwill and loyalty with customers, consumers get extremely highly valuable products and services at bargain prices, and BCM creates recurring funding streams that help us reach more under resourced teens. Our custom apparel project with Malden Mills, Mountain Hardwear, and Northern Mountain Supply will become the scale by which similar programs within BCM will be measured for some time to come.”
BCM custom apparel can be purchased through Northern Mountain Supply
