Brown Gibbons Lang & Company (BGL) announced the sale of KanJam LLC to Wild Sales LLC (d/b/a Wild Sports). KanJam is a flying disc game played with a flying disc and two cans in which you deflect the disc.

Wild Sports, based in Westfield, IN, is the market leader in licensed and branded bean bag toss games.

BGL’s consumer products & retail team served as the exclusive financial advisor to KanJam. Terms of the transaction were not disclosed.

KanJam, based in Buffalo, NY, has become a recognized leader in the indoor and outdoor games space with more than 1.5 million units sold. KanJam co-founders Charlie Sciandra and Mitch Rubin invested in Wild Sports and will remain involved in helping build the newly combined businesses.

Wild Sports is backed by Expedition Capital Partners, Centerfield Capital Partners and Cardinal Equity Partners.

Expedition Capital Partners is a private equity investment firm focused on partnering with experienced operators to acquire and grow businesses in the middle and lower middle markets. Centerfield Capital Partners provides mezzanine and equity financing to lower middle market companies seeking to form close partnerships with equity sponsors, independent sponsors and management teams to build growing companies. Cardinal Equity Partners is a multi-family owned investment firm with a mission to acquire controlling interest in a small number of middle-market businesses located in the eastern half of the United States.

KanJam co-founder Sciandra stated, “We are extremely excited to partner with Wild Sports to help build the dominant player in the outdoor games categories.” KanJam co-founder Mitch Rubin added, “We have found the ideal partners in Wild Sports and look forward to building the dominant games firm in the industry.”