Beyond Yoga, owned by Levi Strauss, opened Club Beyond, a weeklong experiential and retail pop-up location in New York City.
The Club Beyond pop-up will offer the largest retail assortment of Beyond Yoga apparel and accessories in one location in New York City
“The pop-up is a chance to merge our brand with the energy of New York City,” said Beyond Yoga CEO Nancy Green. “Club Beyond is more than just a shop, it’s a launchpad for inspiration and a space where we can connect with our loyal community, bringing to life an embodiment of our three brand pillars: mind, body, and connection.”
Located at 31 East 17th Street and running October 11 to 16, 2024, Club Beyond will offer a curated selection of drop-in fitness and wellness classes, workshops and exclusive brand experiences including the first Beyond Yoga retail location in Manhattan. The pop-up will also bring together special guests and instructors including wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor, Marie Claire editor-in-chief Nikki Ogunnaike, mindfulness expert and author Case Kenny, and mother-daughter fitness duo Denise and Katie Austin, as well as other special guests.
Club Beyond will offer up to three curated classes per day spanning a range of wellness practices including yoga, mindful workshops, low-impact cardio and body sculpting.
Beyond Yoga said, “The pop-up is meant to inspire a moment of relaxation and connection ahead of a very busy time for the community.”
The pop-up will also feature a bun and braid bar, post-workout snacks, an exclusive smoothie and curated gift bags. The event will also include brand partners such as City Girls Who Walk, The Goods Mart, Lunge Run Club, Neeti Narula, Pvolve, Rise311, Sky Ting Yoga, and Soto Method.
