Beyond Yoga, the active and lifestyle apparel brand opened a new store in the Bellevue Collection Mall in Bellevue, WA; this is the first store for the company in Washington State and the second outside of California.
The new Beyond Yoga store, selected for its large regional customer base, is located at the family-owned and operated Bellevue Collection Mall on the ground floor in Center Court and offers 1,481 square feet to sell its women’s mainline, men’s, maternity and toddler collections. The store design features signature Beyond Yoga retail elements, including curvatures, Spacedye rainbow rack displays, four fitting rooms, and mobile digital points of sale.
“We’re thrilled to continue expanding the reach of the Beyond Yoga retail experience with the opening of our first store in Washington state,” said Nancy Green, CEO of Beyond Yoga. “Our journey to becoming the most-loved brand in health and wellness is fueled by our commitment to body positivity and inclusivity. This path is unfolding market by market, where we connect with our fans through outstanding physical and digital customer experiences and bring together an authentic, purposeful community.”
After launching its first store outside California in Chicago last year, the 19-year-old Beyond Yoga brand is now making its mark in Bellevue. This new location is a testament to the company’s “determination to extend beyond its Californian origins.”
Headquartered in Los Angeles, Beyond Yoga, reported having 1,218 wholesale accounts spanning U.S. and international markets. Other Beyond Yoga store locations are in Santa Monica, CA; Irvine Spectrum, CA; Culver City, CA; Larchmont, CA; Walnut Creek, CA; and Chicago, IL.
Image courtesy Beyond Yoga
