Beyond Yoga, the athleisure company,​ announced the hiring of Lynsey Cole as director of key accounts and sales strategy. Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.

“With almost 15 years in the industry, Lynsey has a proven track record and a passion for working with top-tier partners in the active and outdoor industry,” said Michelle Wahler Co-Founder of Beyond Yoga. “We are so excited to have Lynsey join the Beyond yoga team.

Most recently, Cole served as Director of Department Store Channel at Waypoint Outdoor. She has also recently managed key accounts for Helly Hansen, Smartwool, O’Neill and held prominent roles at Dry Creek Enterprises and Zappos.

“I’m thrilled to join Beyond Yoga’s growing team,” said Cole. “For over a decade, Beyond Yoga has been at the forefront of the athleisure trend and body positive movement. I am looking forward to working with the retailers and sales team who have made the company a market leader.”

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