Beyond Yoga, an active lifestyle brand founded in Los Angeles, CA, announced the opening of Club Beyond, its first experiential and retail pop-up studio in New York City.
From October 11-16, Club Beyond, located at 31 East 17th Street, will offer two to three classes a day in fitness and wellness with guests and instructors, with workshops, brand experiences and the first Beyond Yoga retail store in the city.
“The pop-up is a chance to merge our brand with the energy of New York City,” said Beyond Yoga CEO Nancy Green. “This is more than just a shop, it’s a launchpad for inspiration and a space where we can connect with our loyal community IRL, bringing to life an embodiment of our three brand pillars: mind, body and connection.”
The Club Beyond pop-up will also offer the brand’s largest retail assortment of Beyond Yoga apparel and accessories, including its Spacedye collection with the latest seasonal colors, an outerwear collection and lifestyle fleece. Brand partners and special guests include Allyoos, Bonberi Mart, City Girls Who Walk, Denise Austin, Katie Austin The Goods Mart, Little Words Project, Lunge Run Club, Melissa Wood-Tepperberg, Neeti Narula, Nikki Ogunnaike, Pvolve, Rise311, Sky Ting Yoga, and Soto Method.
Image courtesy Beyond Yoga
