Beyoncé took to her Instagram account in the last week of September 2016 to tease the release of her 2016 Fall/Winter Ivy Park line of activewear.
Over on the official Ivy Park account, @weareivypark, photos from the 2016 campaign feature a classic sports bra with an under elastic stitched with the brand name, black leggings and tight crop tops. The caption “Strength in movement” accompanied many of the posts.
The line is being distributed through Top Shop, Nordstrom, Net-A-Porter, Hudson’s Bay, Six:02, Zalora, Selfridges, The Iconic, Myer, JD Sports Official and Namshi.
Photo courtesy Ivy Park