As part of a more aggressive push into fitness, Chicago-area Best Buy stores are providing 3,000 free Active.com Couch-to-5K Trainer plans with the purchase of any item from their health and fitness product line, which ranges from pedometers and heart rate monitors to treadmills and stationary bikes.
“Best Buy is committed to getting our customers and our employees off the couch and active in their local communities,” said Scott Rathai, district manager of Best Buy. “The combination of Active.com resources, along with the array of health and fitness products we offer, is helping us make this pledge a reality. With these resources at hand, we hope to see at least 3,000 new runners hit the pavement this year.”
The co-branded Active.com Couch-to-5K Trainer program is designed to demystify exercise and make it easier to start an exercise regimen. The online plan delivers a day-by-day fitness program that helps people stay motivated, connect with others and chart their progress toward running a full 5K. In addition to the training plans, Active Network has kicked off an integrated marketing campaign to further motivate participants, including hand-selected fitness brand ambassadors, in-store merchandising and sales training, and online marketing.
“Our program with Best Buy demonstrates the breadth of media and marketing resources we offer brands who want to connect with active people and help motivate them on their fitness journey,” said Jon Belmonte, chief media officer at Active Network. “Taking the first step in an exercise program can be hard; efforts that encourage people to maintain a healthier lifestyle, like training plans and fitness ambassadors, will help them be more successful.”
Chicago residents can still register on Active.com for the Best Buy-sponsored Fort 2 Base 5K race this Sunday, September 11, and can use the training plans to get ready for upcoming Chicago-area races this fall including the Halloween Hustle 5K, Chicago Tragic Events 5K or a 5K Running Tour of Grant Park.
The Active Network, Inc. is the leading provider of organization-based cloud computing applications-serving the business events, community activities, outdoors, and sports markets- with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
