Bern Unlimited has joined The Bike Cooperative as a supplier partner of the retailer-owned co-op. With the addition of the independent, Massachusetts-based helmet manufacturer, members of The Bike Co-op will now earn rebates on their purchases of Bern-branded bike, snow, skate and water sports helmets.
“Bern Unlimited is happy to enter into a partnership with The Bike Co-op and its network of high-quality retailers,” said the company’s U.S. sales manager, Jen Thorn. “Some dealers have worked with Bern in the past and we look forward to starting those relationships up again on new and improved footing. Bern has continued to evolve its products, operations and staff to the point where we feel we are poised to continue to grow and just kill it in the bike market.”
Bike Co-op Director of Supplier Relations Nat McAllister said Bike Co-op members are eager to work more closely with Bern.
“Dennis Leedom has been a pioneer in helmet development for 25 years, a true innovator in the action sports industry,” said McAllister. “With new lower profile designs, excellent fit, and completely unique styles coupled with their all-season versatility, Bern helmets resonate deeply with riding enthusiasts, who seek out dealers that stock their products. Co-op members will enjoy a great partnership working with Bern and should expect increased year-round helmet sales with the authentic Bern style that their customers are looking for.
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.
Bern is the original all season bike, skate, ski, and shred helmet brand. Independent since day one, Bern makes head protection for action sports in any season. For more information call 781-582-8125 or visit www.bernunlimited.com.
