Bern Unlimited, which specializes in head protection for non-motorized action sports, has appointed three new sales agencies to support the brands growth across the East Coast; Specialty Sports, Mountain Enterprises and Harrison Montgomery.



The addition of these reputable groups reinforces Berns strategy to enhance its dealer support and reach across product categories.


Weve worked hard to earn our place at with specialty retailers in the action sports, snow and bike categories, and aligning with the most reputable groups in each category is critical to our future success, said Rob McCutcheon, Berns vice president of global sales. These guys represent the best of the best in their respective markets and were confident that they will help Bern take over the helmet world with more style, comfort, quality and reach.


England Specialty Sports Inc., will support Berns bike collection across the Eastern territories including MA, VT, NH, RI, CT and ME. The group is headed up by bike industry veteran, George Frick and supported by Jim Grimley and Walter Driscoll, a former buyer at Ski Market. Fricks group also represents some of the top names in the bike industry; Shimano, Pearl Izumi and Electra Bike. All three are fully supported on the road by Jen Smith.


Supporting New Englands snow, skate and water product sales, Bern has appointed Mountain Enterprises, co-owned by Mike Saras. Saras is an action sports sales veteran who earned his stripes with brands including Dakine and Rainbow.


Covering the Southeasts action sports business, Bern has appointed Harrison Montgomery, an independent sales agency specializing in action sports. The group represents well-known brands, including Rome SDS, 686 Technical Apparel and Sole Technology, and will cover the Southeast including Maryland across the skate category.

Bern Unlimited makes all-season head protection for action sports. Bern is passionate, focused and committed to providing skaters, snowboarders, skiers, bikers and wakeboarders with adaptable All Season head protection,