Berghaus has appointed Charlie Pym as its global brand director responsible for global product and marketing for the brand. He joins Berghaus from the cycling category having been the marketing director of McLaren’s Pro Cycling program, which launched Team Bahrain McLaren.
Before that, he was director of communications at Rapha and was managing partner at Saatchi and Saatchi where he led multi-disciplined teams encompassing consumer insights, brand strategy, communications planning, and digital design.
Pym said: “I’m passionate about the outdoors and feel incredibly lucky to have a role that will inspire more people to see and feel the wonder that sits beyond their front door. It’s never been a better time for Berghaus, given the major shifts we’re seeing in the outdoor sector and beyond, so it’s a pivotal time to shape the brand’s future.”
Penny Herriman, chief marketing officer at Pentland Brands, said: “It’s a really exciting time for Berghaus as more and more people have embraced the great outdoors. Pym has a track record in being highly creative and innovative, often disrupting sectors to drive growth. We can’t wait for him to join.”
Pym replaces Kev McFadyen, who was appointed global brand director for Speedo in November 2020. During his time at Berghaus, McFadyen led Berghaus to deliver growth across financial and brand metrics, including the transformation of the brand’s strategy which led to the development of new product ranges and expansion into new markets.
Photo courtesy Pentland Brands, Charlie Pym
