Bergans USA has hired Mesh Marketing of Portland, ME to help with is social media efforts.
“We are looking forward to another great year for both Bergans and our dealers,” said Keith Patterson, Bergans USA's vice president of sales and marketing. “The foundation we have built over the past few years is a stepping stone to start bringing more customers into retailers. Working with Mesh Marketing to expand our current social media efforts is the next logical step.”
Mesh Marketing officially started work in mid-December 2014 developing Bergans' social media plans for 2015 and updating the company's Facebook, Twitter, Pinterest, Instagram and YouTube accounts. The company will work closely with Bergans USA's in-house marketing team and its public relations agency SOAR/What's Up PR.
Mesh Marketing was founded by Kristel Hayes in 2009. Previous to founding Mesh, Hayes worked as an independent sales rep in the New England region for several well-know outdoor brands. Establishing Mesh was a return to marketing, where her passions truly lie, and where she saw many outdoor brands lacking quality support. Mesh's client list includes, Buff Headwear, Bison Design, Poron, and Yukon Charlies to name a few.
“Social media is a live two-way conversation between brands and their customers,” said Hayes. “To maximize those conversations, we come at them with a five-pronged approach that aims to establish brand awareness, community growth, expertise, value, and increased online visibility. We're very excited to be working with Bergans USA, and look forward to helping them make great strides with all of these elements in 2015.”
Bergans was established in 1908 and now offers backpacks, functional outdoor clothing and tents, as well as the Ally brand of packable canoes.
