Benelli USA, the American division of Benelli Armi SpA, founded in 1967, with international headquarters in Urbino, Italy, announced the honorees of its 2024 Sales Rep of the Year Awards.

The Award recognizes “exceptional sales performance and customer service on behalf of the Benelli USA family of brands,” said the company in a media release.

Each year, Benelli USA honors its leading sales reps from across the U.S. who have stood apart for “meeting or exceeding sales goals, exhibited exceptional commitment to servicing their customers’ needs, and furthered relationship and business development to achieve growth and to ensure the overall success of the Benelli, Franchi, Stoeger, and Uberti USA brands.”

Benelli USA’s VP of Sales, Lee Colquitt, presented the 2024 Sales Rep of the Year Awards at the 2025 SHOT Show in Las Vegas.

Core Line Marketing garnered the Benelli USA Agency of the Year Award for surpassing sales goals by the highest percentage above budget in the 2024 fiscal year.

The top individual sales recognition went to Ken Worthington of Core Line Marketing, who received the Super Back Eagle Award.

Additional honorees included:

  • Robby Hale, Core Line Marketing, Uberti Rep of the Year
  • Mike Williams, Vincent A. Pestilli & Associates, Inc., Stoeger Firearms Rep of the Year
  • Nate Anderson, Bentley-Scott Marketing, Franchi Rep of the Year
  • Mike Pestilli, Vincent A. Pestilli & Associates, Inc., Benelli Rep of the Year
  • Greg Rader, Covey Sales & Marketing, Benelli USA Rep of the Year
  • Patrick Boccabellov, Vincent A. Pestilli & Associates, Inc., LE Rep of the Year
  • Greg Rader, Covey Sales & Marketing, National Account Rep of the Year
  • Brian Murray, Owen J. Brown & Assoc., Communication Award
  • James Little, Core Line Marketing, Independent Account Rep of the Year

“Our dedicated and hard-working representatives are the backbone of our sales efforts,” said Colquitt. “Their long hours on the road, on the show floors and on the phone to ensure our customers are treated with personal and professional service is key to our company’s success. It is always a pleasure when our representatives come in from the field and we have a chance to gather and acknowledge their outstanding work, and we look forward to another productive year for our sales team and our customers in 2025.”

Images courtesy Benelli