Ben Sherman, the British heritage brand, announced the opening of a new concept store in time for the fall/holiday shopping season.
The Soho pop-up location at 130 Greene Street will be open from September 1, 2018 through the holidays and will carry the entire Ben Sherman collection, from RTW to accessories, footwear and jewelry as well as special, limited-edition pieces. The 2,000-square-foot location will include a stage for live, in-store performances.
Ben Sherman shot to fame in the 1960s after creating the perfect button-down shirt. Most recently, the brand teamed up with celebrated British fashion designer Henry Holland on a collection of unisex styles that received rave reviews during London Men’s Fashion Week. Select pieces from the collaboration will be available in the U.S., with the N.Y. concept store being the only location to stock the entire Ben Sherman X House of Holland capsule.
Michael DeVirgilio, president of Ben Sherman’s parent company Marquee Brands stated, “After strong growth in other markets, we’re now ready to begin rebuilding the U.S. retail presence. Our customer remains loyal and has been very vocal in demanding that we bring back U.S. retail locations; we took the time to do our due diligence and decided to move forward with a unique non-traditional, long-term concept store approach, re-imagining the retail experience with an eye toward keeping it fresh and interesting by changing locations, redesigning the layout, playing with the look and feel from season to season. Each new concept store will have its own unique point of difference. The customers have spoken and we’re listening.”
In addition to the shirt bar and Ben Sherman X House of Holland collection, the store will offer monthly programming and activations ranging from a speaker series, influencer dinners and concerts to engage shoppers and create an interactive retail experience. For more information please visit bensherman.com.
Photo courtesy Ben Sherman
