Ben Sherman inked a new licensing agreement with U.K.-based BSI Apparel Limited, a subsidiary of Broadgate1960, the parent company of Crew Clothing Company, Saltrock Surfwear and Pringle of Scotland.
The new agreement grants BSI Apparel a core license and operating partnership to produce and distribute men’s apparel and tailored clothing with Ben Sherman’s global distributors. The cornerstone of the agreement between Marquee Brands, owner of Ben Sherman, and BSI Apparel will be the increased investment in the Ben Sherman business, fostering further brand expansion and prioritizing full-price retail growth in brick & mortar stores across the U.K.
The partnership comes as Ben Sherman celebrates its 60th anniversary with limited-edition collaborations planned.
Michael Shina, founder of BSI Apparel, Ltd, remarked, “We’re extremely excited to bring Ben Sherman apparel on board. It’s an honor and privilege to join forces with Marquee Brands to shape a notable name with a strong British heritage and fresh approach to the modern menswear landscape. Few of today’s menswear brands can claim the contribution the brand has made since the 1960s, starting from the introduction of the button-down shirt and their revolutionary use of color and fabrics. Their long-standing tradition in innovation continues today, loved by fashion aficionados worldwide, it is a household name with an iconic look, and we can’t wait to build on this legacy.”
Tim Reid, executive vice president of Fashion and Lifestyle at Marquee Brands, said, “We are thrilled to announce the agreement with BSI Apparel Ltd. As a top-tier partner, they will continue to uphold the brand vision and high standards while investing in strengthening our U.K. retail footprint and operations, maximizing our e-commerce channel, and building on key wholesale business opportunities”.
Reid continued, “Ben Sherman is a notable staple in menswear, reaffirmed through prominent partnerships with globally renowned brands and exciting product collaborations. As we head into 2024, we envision a bright future and are poised to see increased positive global reaction in response to the agreement with BSI Apparel Ltd.”
Photo courtesy Ben Sherman
