Perry Ellis International announced that the iconic Ben Hogan brand will
return to the business of club-making in 2015 via a licensing agreement
with EIDOLON Brands, LLC. This re-introduction of Ben Hogan golf clubs
coincides with the 60th anniversary of the first Ben Hogan irons in the
fall of 1954.
“Our acquisition of Ben Hogan in 2012 has led to an
impressive increase in distribution from zero to over 4,200 doors
across North America, and this spring we launched a new collection of
apparel and accessories at retail,” commented Oscar Feldenkreis,
president and chief operating officer of Perry Ellis International. “We
are excited for the reintroduction of Ben Hogan clubs to the golf
equipment marketplace with our strategic partnership with EIDOLON
“EIDOLON's core management team, possessing over 150
years of Ben Hogan Company experience in manufacturing, sales, product
development and marketing, are the ideal team to bring the Ben Hogan
name back to its historic leadership position in the equipment
industry,” added Mr. Feldenkreis.
Terry Koehler, president and
chief executive officer of EIDOLON Brands, is a lifelong Ben Hogan
devotee and former director of marketing of the Ben Hogan Company. He is
also the architect of the SCOR4161 product line, which challenges the
design and performance of conventional wedges and set-match short irons.
has assembled a world class Research and Development team based in Fort
Worth, Texas, where Ben Hogan golf clubs were first produced. The new
Ben Hogan clubs will be introduced in 2015 with global distribution
targeted in traditional golf equipment channels, including green-grass
and better golf specialty shops.
For Koehler, creating the 'new'
Ben Hogan Company represents an opportunity to honor the legacy of two
of his heroes: his father and Mr. Hogan. “My golf life began with an
introduction to Mr. Hogan's values and principles from my father,”
Koehler reminisced. “He played with Mr. Hogan before the war and
considered him a true hero, so I did too. I grew up with 'Power Golf'
and 'Five Lessons' as my golf textbooks, and always played Hogan irons
from my very first cut-down 5- and 9-iron. To partner with Perry Ellis
International and to be in a position to assemble and lead a team of
equally committed Hogan disciples is an honor I could not even have