Ben Hogan Golf Equipment Company announced an alliance with the online club fitter, Fairway Jockey. Fairway Jockey becomes the latest partner to join Ben Hogan Golf’s 2020 Club Fitters and Builders Program where accredited club fitters and builders can buy Ben Hogan golf-branded club heads directly from the company for use in their custom club making businesses.
“2020 has a been a tremendous year for Ben Hogan Golf as our online, direct-to-consumer business model has enabled golfers to quickly and easily purchase our premium, high-performance products, like the ICON irons and Player’s Combo Sets, during a challenging year driven by a golf shutdown do to the COVID-19 pandemic,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “We are excited to partner with Fairway Jockey, as their business model, like Ben Hogan Golf, is a direct-to-consumer online operation. With their online capabilities, they are able to offer anyone wanting to hit our full-line of Ben Hogan product additional shaft and grip options you will not find on BenHoganGolf.com.”
“Fairway Jockey and Ben Hogan enjoy great synergies with our respective online business operations, which have changed the way golfers purchase and get fitted for their equipment, “ said Kellen Tallada, president, Fairway Jockey. “We are thrilled to align with Ben Hogan Golf and offer their acclaimed club heads to our customers, especially as demand for their forged woods and irons is very strong among serious golfers today.”
Photo courtesy Ben Hogan Golf