Perry Ellis International, Inc. (PEI), the owner of the Ben Hogan brand, acknowledged the closure of the Ben Hogan Golf Equipment Company, which licensed the Ben Hogan brand for golf clubs and accessories. Due to economic challenges and the impact of the pandemic, the licensee did not have the resources to support equipment production.
Although PEI, in conjunction with the licensee, attempted to find alternative sources of capital to fund the business, those efforts were ultimately unsuccessful.
“We are grateful for our partnership with the Ben Hogan Golf Equipment Company, which had a premier reputation known for producing performance, quality and technologically advanced golf clubs and accessories,” said George Feldenkreis, chairman and founder of PEI. “We kindly request your patience as we seek a new licensee for this golf equipment product category. We are already exploring options for a new club-manufacturing partner while exploring the current market for future opportunities. I would also like to assure you that this decision has no impact on existing apparel products or other golf brands produced by Perry Ellis International or our other licensees.”
“We believe in the Ben Hogan brand, and with sound conviction, we will conduct business as usual,” said Oscar Feldenkreis, CEO and president, PEI. “The balance of the Ben Hogan business in apparel continues to grow in consumer appeal while flourishing and remaining one of the most successful and recognizable brands within our golf portfolio and retail distribution; this is in tribute to one of the world’s most legendary professional golfers known both for his iconic impact on the sport, as well as being such an inspirational talent, Ben Hogan, The Hawk.”
PEI acquired the Ben Hogan golf brand from Callaway Golf Co. in 2012.
PEI’s brands include Perry Ellis, An Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, and Farah. The company also makes products under licensing arrangements, including Nike and Jag for swimwear, Callaway, PGA Tour and Jack Nicklaus for golf apparel. Most recently, Guy Harvey for performance fishing and resort wear.
