Bearpaw appointed Marty Meade as VP of sales for North America effective November 25, 2019. For his new role, Meade will spearhead sales initiatives for Bearpaw, overseeing 20 sales representatives in the United States and three groups of representatives in Canada.

“With Marty’s vast experience and key relationships in the sales sector, we look forward to him playing a pivotal role in expanding Bearpaw into new markets and increasing sales for the brand across all categories,” said Tom Romeo, Bearpaw Founder.

Meade joins Bearpaw from Eastman Footwear Group, Inc., where he was vice president of sales and brand manager for Hi-Tec and Magnum Brands. His past work experience includes senior roles at People Footwear, Dr. Martens AirWair and Nike.

“Bearpaw is a brand that has a strong foundation in the marketplace and I look forward to working with my new team to create a larger footprint and to continue driving the business forward,” says Marty Meade, Vice President of Sales for North America.

In addition to Meade’s appointment, Steve Von Ruden, accomplished footwear sales executive in both fashion and outdoor segments, has joined the Bearpaw team as Western Regional Sales Manager. Von Ruden has previously held senior positions at Fenix Outdoor Imports, Li & Fung, and Keen Footwear.