Bear Archery announced the hiring of Jack Borcherding to serve as marketing manager.

As marketing manager, Jack’s primary objective will be supporting and implementing marketing strategies and concepts while managing sponsorship, endorsement and pro-staff relationships.

Borcherding will serve as the marketing manager of Bear Archery, Trophy Ridge, Karnage Crossbows, Cajun Bowfishing and Rocket Broadheads. He will also assist in social media development and coordinating special events, trade shows and consumer shows.

“I am pleased to welcome Jack Borcherding to Bear Archery,” said Dave Parker, Bear Archery general manager. “Jack brings a tremendous background in the hunting industry to our team and we are excited to see how his extensive video and content creation planning and execution create winning strategies for our brands.”

Borcherding formerly served as the video and content program manager for Cabela’s Inc., where he served for two years planning and developing video and brand marketing concepts. He has also worked at Mahaska Communication Group as a video production editor and at as a video producer and editor.

“I am excited to join the Bear Archery team,” said Borcherding. “My entire career has been devoted to the outdoor industry and I am thrilled to help facilitate the strategy and relationships behind the legendary brands in the Bear portfolio.”