Beachbody, LLC has retained OutsidePR as its agency to supply publicity and event marketing support for the Beachbody Performance line throughout 2016.
Santa Monica-based Beachbody is a global provider of in-home and gym-based fitness programs, equipment and nutrition. Among their new products is Beachbody Performance; a complete line of endurance nutrition drink mixes, featuring clinically tested break-through performance and recovery ingredients.
“I personally have been training with Beachbody Performance for three months now,” said Gordon Wright, president, OutsidePR and a veteran cyclist, adventure racer and IRONMAN triathlete, “and the products are not only of the highest quality standards, but also possess incredible performance and recovery characteristics and innovative qualities. Beachbody has a long history of top-notch nutrition, serving millions of people over the past 18 years, and their arrival in the endurance space is a great boon for those of us in the community.”
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody LLC is the creator of fitness programs including P90X, Insanity, 21 Day Fix and Shakeology. Earlier this month, Beachbody Performance announced that it had made a significant investment in the endurance world, signing on as the Official Sports Nutrition Supplement of the IRONMAN North American Series.
Congdon, Beachbody co-founder, president and CMO, said Beachbody Performance is a space that OutsidePR knows very well. “We think it is a partnership that will help the endurance community and we look forward to investing in it,” he said.
