Beachbody, a provider of in-home and gym-based fitness programs, including P90X, 21 Day Fix and Insanity, appointed of Global Brand Partners Pte. Ltd. as its global licensee for footwear and apparel.
GBP will develop both technical performance and lifestyle collections rooted in the authenticity of the Beachbody brand and its expertise in the fitness category.
“At Beachbody we’ve been discussing for years how it’s a natural fit for us to offer branded footwear and apparel to the Beachbody community and beyond, and now that we have the right partner, we’re doing it,” said Jon Congdon, co-founder, Ppresident and CMO, Beachbody. “GBP is aligned with our commitment to providing innovative, world-class products that deliver results and we are excited to work with them to bring that same commitment to this vibrant, growing category.”
The creative team of international designers based in the U.S, and U.K. will collaborate with sport, exercise and health science research institutions to design and launch the first Beachbody collection starting with Spring/Summer 2017.
“The fitness industry is currently experiencing huge growth globally and Beachbody has an authentic fitness heritage,” said Killick Datta, CEO, GBP. “It’s the right time to partner and help extend their brand into footwear, apparel and accessories through our vast expertise in the space.”
The Beachbody branded GBP products will be available to consumers worldwide through distributors and retailers and on Beachbody’s e-commerce platforms. GBP will be showing the Beachbody footwear and apparel at upcoming major sports and fitness trade shows in the U.S., Europe and Asia.
