The Beachbody Company, Inc. announced the appointment of Kristin Frank, CEO of AdPredictive, to its Board of Directors, effective November 24, 2021.
Frank brings public company and operating experience in data-centric marketing and digital media to the position. Following the appointment of Frank, Beachbody’s Board of Directors will be comprised of seven directors, four of whom are independent.
“Kristin is an exceptional leader who brings more than 20 years of data-driven marketing and digital media expertise to Beachbody’s Board of Directors. Her deep expertise and unique perspective will be a valuable asset as we continue to strengthen our brand recognition and further scale our business,” said Carl Daikeler, Beachbody’s co-founder, chairman, and chief executive officer. “We are committed to ensuring good corporate governance, with a Board that includes strong independent directors as well as diverse and complementary sets of experiences, perspectives and backgrounds.”
Frank currently sits on the Boards of Brightcove, Inc. and Gaia, Inc. Before joining AdPredictive, Frank spent more than 20 years at Viacom in various roles as a member of its executive and regional teams, serving most recently as the COO overseeing revenue, strategy and operations for MTV. In this role, she also led brand turnaround and reinvention, digital innovation and new market growth. Frank also served as the executive vice president and head of digital for the Music and Entertainment Division, in which she developed scaled digital, product and content businesses for MTV, Comedy Central, VH1, CMT, LOGO, and MTV2. She also worked as the regional vice president of content distribution and marketing, the COO of LOGO, and the general manager of MTV and VH1 Digital Media at Viacom.
“I am excited to join Beachbody’s Board of Directors and be part of its next chapter of growth,” said Frank. “As a leader in at-home fitness for more than 20 years, Beachbody has a differentiated, mass-market position unlike anything else in the marketplace. I see tremendous opportunity to unlock the full potential of the company, building on its industry-leading content, a large and loyal customer base and a proven track record of innovation.”
