Pvolve is planning to open a new studio in the San Francisco Bay area, bringing the total number of studios in development across the market to three. The new studio will become the second of the three planned locations. The first two were secured this past spring by local entrepreneur Venetia Vonich, who has teamed up with friend and business partner Lupita Romero to expand the company’s reach in the area.
Vonich has spent the last decade working in pediatrics at UCSF Benioff Children’s Hospital in Oakland. The Pvolve method aided her recovery from a back injury, which led her to pursue ownership of the franchise’s first two Bay Area studios. An ultrasound technologist, Romero became an avid user of the brand’s online workout experience and joined forces with Vonich to deepen Pvolve’s roots in their community.
“Venetia and Lupita’s deep connection and shared commitment to health and wellness are exactly what makes them the perfect partners to bring Pvolve to the Bay Area,” said Julie Cartwright, president of Pvolve. “Their passion for helping others achieve lasting fitness results aligns perfectly with our brand’s mission, and we’re excited to see the positive impact they’ll bring to the local community.”
Cartwright credits the efficacy of Pvolve’s signature method and its partnership with actress, producer and director Jennifer Aniston for the reason the brand has grown in the fitness category.
Image courtesy Pvolve
