Bauer Nike Hockey, Inc. announced that Dirk Paulus has joined the company as the International Regional Business Director for its European operations.

“This is an important announcement for Bauer Nike Hockey as we focus on the European market and its changing distributor network,” said Chris Zimmerman, CEO for Bauer Nike Hockey, “Dirk has a proven track record in managing and developing international business which makes him an outstanding addition to our team.”

Paulus was recently the Footwear Business Director for Nike Germany. He spent 13 years with Nike where he held various positions in sales, sales management and business leadership.

“This is a great opportunity for me,” said Paulus. “The Bauer Nike Hockey Team is a recognized leader in its field and is extremely passionate about providing hockey players with the best equipment to help their game. This passion and excitement is very much the type of environment I want to be in.”