Bass Pro Shops unveiled its first Super Bowl commercial with a message centered on reconnecting with the outdoors and each other.
The 60-second spot, titled “Get Back to Nature,” features people returning to adventure in the outdoors. Messaging reminds viewers that, “the great outdoors are wide open,” and “to get back to nature” and “connect with the ones we love the most.”
“In times like these, we need nature more than ever. If there is a bright spot in these challenging times, it’s that’s more families are discovering the outdoors than ever before. Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing,” said conservationist and Bass Pro Shops founder Johnny Morris.
The commercial also promotes Cabela’s and Tracker Boats and ATVs and comes as Bass Pro celebrated its 50th anniversary..
“On the eve of the 50th anniversary of Bass Pro Shops, in addition to providing added inspiration for families to get out in nature together, we wanted to celebrate and say thank you to our incredibly talented and passionate team members at Bass Pro Shops and Cabela’s stores across North America who have very deservingly earned the reputation as, ‘The World’s Foremost Outfitters,’” Morris added.
“Get Back to Nature” was originally envisioned by Johnny Morris and produced inhouse with creative support from Dave Swaine at St. Louis-based Kuhl-Swaine.
The ad can be viewed here.
Photo courtesy Bass Pro Shops
