Barre3, the barre fitness company based in Portland, OR, acquired fellow studio operator, The Barre Code. With the acquisition, Barre3 said it has 185 studios nationwide and a digital platform with subscribers in more than 100 countries.
Barre3 was founded in 2008 by Sadie and Chris Lincoln while The Barre Code was founded by Jillian Lorenz and Ariana Chernin in 2010.
Over the coming months, The Barre Code studios will transition to Barre3 studios with upgrades to existing locations, comprehensive instructor training and more. The first class format to be integrated into The Barre Code schedules during the transition will be Barre3 Signature. At a later date, studios will also offer class extensions including b3 Strength and b3 Cardio.
“The Barre Code mantra has always been ‘we live to evolve’,” said Lorenz. “Ari and I have watched our owners do just that throughout the past 13 years, including weathering the pandemic and coming out stronger and even more committed to their local studio communities. These owners are resilient, strong, passionate leaders, and we are excited to see them thrive in this next evolution with Barre3.”
