Troy Ballard, US Market Manager for Icebreaker, has been promoted to President of Icebreaker USA. The promotion was designated by Icebreaker CEO Jeremy Moon one year after bringing Ballard on board to head up the US market. With just two years in independent US distribution, Icebreaker has seen sales growth of 300% in 2005.
“Weve seen tremendous strides toward success with our retail partners and in growing the brand in the US,” said Moon, founder and CEO of Icebreaker worldwide. “Troy has a great support team in place, and were looking forward to continued growth and success from the strategy weve implemented globally and are now applying to the US market.”
“The reception to the Icebreaker brand in the states is off to a strong start,” said Ballard. “As we continue to target specialty snow sports and outdoor retailers as partners in building the brand, we expect to see growth on par with what weve seen over the last year. Our customer service team has been commended by our dealer partners and Icebreaker is selling through to an extent that retailers have voted it #2 in top selling base layers. When you look at the relative youth of Icebreaker compared to the more established market players, it really underscores the performance of the product and the brand. Our US team will continue to expand to support the recent growth as well as what we anticipate for the future.”
