Balega expanded its domestic sales team with the hire of Joe Moscariello to serve the New England running community.
Balega is now under the Implus LLC roster of brands. As the territory manager for New England, Moscariello will focus on maintaining the exclusive specialty position Balega holds within the Implus Run Specialty division.
“Joe brings passion and enthusiasm for business and the outdoors and we are fortunate to have him join our team,” said Tanya Pictor, vice president of marketing at Implus Specialty. “We are certain he will bring unparalleled service and support to our customers and retailer partners.”
A Massachusetts native and self-described habitual trail runner, Moscariello sought out a career in run specialty to complement his passion. He most recently spent the past four years working as a store manager for Marathon Sports in Plymouth, MA.
“I’m thrilled to be working in run specialty with Implus and for the opportunity to serve the greater New England running community,” said Moscariello. “The ethic at Implus and Balega totally fits with my values. I love that the company’s focus is on making the highest quality product while honoring its relationship to the communities we come from.”
